Digital Marketing Age

Search Engine Optimization

Originally SEO was the number one driver for establishing a blog, but increasingly professionals’ social media strategies are driving the decision to start and maintain a blog. So how do you drive traffic to your blog. One of the most powerful ways to make sure it ranks highly in search engines is by loading your blog with content your customers are searching for. The great thing is you understand your target market, you can probably come up with 20 to 30 keyword phrases that people may use to find what you are selling or the niches you specialize in. Always try to remember to blog for your audience and not just the search engines.

Positioning yourself as an expert! A blog is a great vehicle for this. You can always direct people back to your blog post to demonstrate and reinforce your expertise. You can blog as much as you want! The more the better. And then guess what happens. SATURATION! Especially if you are blogging about a niche or specific geo location. You can only stuff so many mailboxes but you can post a blog all of the time. Reaching a much wider audience then just the people in your market. Maintaining a blog insures that you stay in the trenches and at the top of your game.

Blogging about services is a great tool to get more sales, closings, leads and referrals. A great example would be if you are a Realtor you could show the consumer how you could get their property on the front page of Google search results for a specific term. All sales people are marketers in some fashion and being able to show the boss that you’ve just promoted the business on various platforms, receiving thousands of impressions which yielded so many prospects, is a powerful thing.

Video killed the radio star!  Take a lesson here from MTV. I doubt that written blogs will ever die, but it is extremely useful to supplement your blog with video logs. It may be just the thing to kick your blog into the 21st century and to differentiate yourself from other bloggers. Gary V here, made millions doing video logs about wine and turned his pops liquor store into an online behemoth. I don’t have time to go into his story but if reality TV has taught us anything, it’s that people-watching is fascinating. Video advertising is steadily gaining momentum within online marketing. eMarketer.com estimated a 38% online video ad spending increase this year alone. Want to know know what the top ad agencies feel is the most important factor to video marketing?? “TARGETING!!” Targeting was the most important factor: 88% rated it “very important!”. What does all of this mean? Video is the future! Now is the time to start getting your videos seen. And audience targeting is numero uno! I’d start by getting your videos out to your database of clients. That’s 100% targeting. VideoN5 is a perfect place to start syndicating your video content. Not only to your database but to social platforms as well.

When you start digging deeper into the world of SEO, you will realize how valuable generating one-way links to your website can be. Writing articles on various blogging platforms can be an excellent source of one-way links back to your site. Just make sure that you include 3–4 links to your other websites in every blog post that you write. If you write good content, there is a good chance that it will spread throughout the Internet. Well-written and exciting content will act as link bait. Link bait is content that consumers are likely to link to, and it can be an effective and passive way to generate one-way links back to your site and your blog.

I’d like to close with the elements of a good blog post. Make sure your post is between 300-500 words. Too short, not enough content, too long, Google and people lose interest. Repeat your keywords! Keyword density is a major player in your contents SEO. 1-4% of your content should be your keyword or key phrase. Add a couple images in your blog. Add a couple links to your website. Bold and underline your key phrase and make sure your title is geographically specific. That’s it! That’s all I got!

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