the future of marketing is here...
This website is not MIA. Time is being spent working on a digital marketing venture with Macerich. Macerich is one of the largest owners of regional and community shopping centers in the United States, with 95 malls in 19 states! Any questions, comments or consulting offers will still be fielded here.
Ciao for now~
Real Estate Niche Advice…
You've got to get creative about who is looking for a home. You've got to search for locally based people. Use tools like Twellow.com and find people that are local. You can search for anyone that lives in Scottsdale AZ! Or search anyone who has tweeted "moving to Scottsdale". Then engage these people! You can also use Bing.com/Social and search keywords like renting, leasing a house or furniture for sale. The people that are using these keywords in their social platforms are potential clients.
Think about what are your prospects saying, tweeting, or posting that would identify them as a potential customer? Check out Yahoo Answers.
Long story short. Get "Nichey". Stay hyperlocal and search for what your prospective clients might be saying. There you will find business.
Test is out. Find me and add me to your circle. Start Googling my post subjects. Soon you will find my post on the front page of Google… 
The problem is people do not apply basic sales principals to social media because people think that sales is “bad”. But people who come and sell first alienate themselves, hence the bad rep. What’s the solution? You ask! The solution is ENGAGE before you sell! Developing the relationship becomes the context for the sale, so doing business is a natural next step. Doing business with you becomes an opportunity.So, how do you engage on Social Networks.? Come and be a listener first. What does that mean? Pay attention to what people are saying! Readblogs, books & ebooks for information! Act as a customer would! Participate in the conversation. Why? Because you need to find out what the problems are and how could you solve them?! Give them what they need, not what you are selling.
Get connected on the main social networks. Invite people to be friends then invite them off the platforms to places you have control over. Like webinars, your blogs, business pages and email opt-in forms.
I have to warn you though, studies are showing that it is very clear that the most effective social marketing tactics can be the most difficult. Blogger relations — the most effective tactic reported — is also the only tactic to break into the 70%-range in terms of marketers reporting it as “very” or “somewhat” difficult. Also the three most-effective tactics — blogging, SEO for social sites, and blogger relations — are known to require significant amounts of time and effort before results are shown.
Bottom line, hard work pays off but is it hard work to make friends online?? It depends on who you talk to. Check out my blogs when you have some time.
Pull marketing is a great way to market your service or product. Pull marketing encompasses things like social media marketing, SEO and blogging as opposed to push marketing tactics like cold calling, spamming and commercial advertising. Pull marketing is hanging out in the areas where people are looking for what you have.
You can no longer throw a net out there and hope you’ll reach your target market. You must be hyper local, niche oriented with content that is targeted and specific. If not, you will get tuned out. There is so much content out there. So much white noise. Do not interrupt someones day with stuff that they do not want. Instead set up a space that will attract things that your target market wants.
What do your potential clients need or want?? Blog about that! Search keywords on that subject or phrase! Then post, tweet, blog, video, digg these subjects often enough and you will be found.
Inbound Marketing
Search Engine Optimization
Originally SEO was the number one driver for establishing a blog, but increasingly professionals’ social media strategies are driving the decision to start and maintain a blog. So how do you drive traffic to your blog. One of the most powerful ways to make sure it ranks highly in search engines is by loading your blog with content your customers are searching for. The great thing is you understand your target market, you can probably come up with 20 to 30 keyword phrases that people may use to find what you are selling or the niches you specialize in. Always try to remember to blog for your audience and not just the search engines.
Positioning yourself as an expert! A blog is a great vehicle for this. You can always direct people back to your blog post to demonstrate and reinforce your expertise. You can blog as much as you want! The more the better. And then guess what happens. SATURATION! Especially if you are blogging about a niche or specific geo location. You can only stuff so many mailboxes but you can post a blog all of the time. Reaching a much wider audience then just the people in your market. Maintaining a blog insures that you stay in the trenches and at the top of your game.
Blogging about services is a great tool to get more sales, closings, leads and referrals. A great example would be if you are a Realtor you could show the consumer how you could get their property on the front page of Google search results for a specific term. All sales people are marketers in some fashion and being able to show the boss that you’ve just promoted the business on various platforms, receiving thousands of impressions which yielded so many prospects, is a powerful thing.
Video killed the radio star! Take a lesson here from MTV. I doubt that written blogs will ever die, but it is extremely useful to supplement your blog with video logs. It may be just the thing to kick your blog into the 21st century and to differentiate yourself from other bloggers. Gary V here, made millions doing video logs about wine and turned his pops liquor store into an online behemoth. I don’t have time to go into his story but if reality TV has taught us anything, it’s that people-watching is fascinating. Video advertising is steadily gaining momentum within online marketing. eMarketer.com estimated a 38% online video ad spending increase this year alone. Want to know know what the top ad agencies feel is the most important factor to video marketing?? “TARGETING!!” Targeting was the most important factor: 88% rated it “very important!”. What does all of this mean? Video is the future! Now is the time to start getting your videos seen. And audience targeting is numero uno! I’d start by getting your videos out to your database of clients. That’s 100% targeting. VideoN5 is a perfect place to start syndicating your video content. Not only to your database but to social platforms as well.
When you start digging deeper into the world of SEO, you will realize how valuable generating one-way links to your website can be. Writing articles on various blogging platforms can be an excellent source of one-way links back to your site. Just make sure that you include 3–4 links to your other websites in every blog post that you write. If you write good content, there is a good chance that it will spread throughout the Internet. Well-written and exciting content will act as link bait. Link bait is content that consumers are likely to link to, and it can be an effective and passive way to generate one-way links back to your site and your blog.
I’d like to close with the elements of a good blog post. Make sure your post is between 300-500 words. Too short, not enough content, too long, Google and people lose interest. Repeat your keywords! Keyword density is a major player in your contents SEO. 1-4% of your content should be your keyword or key phrase. Add a couple images in your blog. Add a couple links to your website. Bold and underline your key phrase and make sure your title is geographically specific. That’s it! That’s all I got!
Digital video advertising is steadily gaining momentum within internet marketing, with eMarketer estimating a 38.6% online video ad spending increase this year alone. Break Media indicates most advertisers (70%) plan to increase digital video ad spend within the next 12 months. When choosing online video ad placements, channels or providers, the most important determinants are audience targeting capabilities. Among agencies, targeting was the most important factor: 88% rated it “very important!”. (info provided by eMakerter)
What does all of this mean? Video is the future! Now is the time to start getting your videos seen. And audience targeting is numero uno! I’d start by getting your videos out to your database of clients. That’s 100% targeting. The CRM VideoN5, is a good place to start syndicating your digital video content. And, not only to your database but to social platforms as well. (Use code WCRLTPG to get a discount the first month)
Call your sales video’s “presentations”. Presentations denote information is going to be delivered. Here are a few tips when creating your digital video ad. 1. An eye catching headline and attention grabbing greeting is key, key, key! 2. Digital ad videos should be between 12 to 20 minutes max. 3. A capture widget or buy button is a must. 4. Get rid of the all buttons except for pause capabilities and make the video auto play.
Let your clients know that you understand their problem and promise to solve it. Then aggravate the problem. The easiest way to do this is by telling them a story about how a client or someone you knew did not follow the the things your presenting in your video and lost out. Immediately provide a solution. Now, provide credentials, proof, results and or testimonials. Finally, present a logical call to action followed by questions like “How is tomorrow going to be any different then today? You wouldn’t be watching this video if you didn’t have a need. I have a solution, contact me today.
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